Have you ever asked yourself the question: "Why does marketing have to be so expensive?"

This concern has been voiced by millions of entrepreneurs through the years.

The truth in advertising is that it rarely pays a return on your investment. At least not the first time around.

In most cases, you're doing well to break even on your advertising efforts, and oftentimes it's not until the second, third and even fourth purchase when that new customer acquisition strategy is making you a profit.

Why is this so? The answer to this question is critical for you to understand. And, even more essential is the one word solution to solve this issue and to begin experiencing major savings in your marketing.

Join Michael for this episode that just might reduce your marketing costs for years to come.