Having loyal customers for your business isn't just a lofty goal. It's actually, in most cases, a necessity.

The reason for this is customer acquisition can be so expensive as a result of marketing and advertising costs, that you really don't get profitable with these new customers until they make multiple purchases.

You often hear people talk about the "lifetime value" of a customer. When you end up keeping quality customers for a longer period of time, you generally end up with higher revenues and profits.

Unfortunately, most businesses make a dangerous assumption when it comes to customer loyalty.

Join Michael for a revealing look into how customer loyalty actually works.