Sam Reece is famous for being good at comedy, writing, and crafting. But in order to be really good in her creative pursuits, she had to learn how to be bad. In this conversation with Phoebe Sherman, Sam talks about the origin of her viral “Shitty Craft Club” brand and how she turned it into a source for self love, career development and community. 

In this episode  you will learn: 

• How making time for “shitty crafting” can boost your self-esteem and work opportunities

• How to nurture  your creative practice without “selling your soul”

• Lessons learned from turning a viral event series into a sustainable brand

• Strategies for finding your niche and creating content that aligns with your intuition and unique voice

• Tips for setting yourself up for success if you have the goal to publish a book

• Comedic, effective ideas for getting peoples’ attention in your videos 

Quote 1: “I think a safe space requires you not to judge others, but also not to judge yourself.”

Quote 2: “I like to make content that’s not trying to be cooI. I really like to embrace however weird I'm feeling in the moment. The process to me is always interesting. I don't care about viral trends. I'll sometimes do those if they feel fun, but I tend to avoid those.”

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