Episode 4: Marketing Is in Its AI Era: Strategies, Tools, and Insights with Tahnee PerryInterview: Tahnee PerryEpisode Summary:

In this episode, hosts Ken Roden and Erin Mills explore the ways AI is reshaping marketing strategies with Tahnee Perry, an expert in AI-powered marketing. They discuss the accessibility of AI tools for marketers, the benefits of using AI in content creation and distribution, and the importance of maintaining a human touch in marketing. Tahnee shares practical tips for incorporating AI into marketing workflows and maximizing productivity. She also highlights the impact of AI on personalization and the future of marketing.

00:54 Exploring AI Tools: ChatGPT vs. Claude in Marketing

02:23 Personalizing AI: Crafting Custom GPTs

04:02 Insights: Tahnee Perry on AI-Driven Marketing Strategies

14:21 Maximizing Content Creation with AI: Tools and Strategies

28:19 AI's Impact on Marketing Distribution and Personalization

28:55 Exploring Programmatic SEO and Personalized Content

31:35 Navigating the MarTech Landscape: Selection and Integration

33:51 Implementing AI in Marketing: Challenges and Strategies

35:25 Maximizing Productivity with AI Tools

Key Takeaways:

• AI tools, such as ChatGPT and Gemini, are becoming more accessible and affordable, allowing marketers to experiment and integrate AI into their workflows.
• Custom GPTs can be created to refine messaging and generate personalized content based on audience insights and brand guidelines.
• AI can help marketers brainstorm ideas, synthesize customer data, and create targeted content that resonates with their audience.
• Collaboration and human input are essential for maintaining a human touch in marketing while leveraging AI tools for efficiency and productivity.
• Marketers should assess their existing tools and resources before investing in new AI technologies, considering integration capabilities and long-term viability.

About our Guest:

Tahnee Perry is a leading expert in AI-powered marketing and the author of "Zero to Unicorn." With over a decade of experience in digital marketing innovation, Tahnee helps businesses harness the power of AI to transform their marketing strategies. She has presented at major industry events and contributed to publications like Forbes and Medium.

Notable Quotes:

• "AI is not replacing people yet. It helps elevate people who are still developing their skills." - Tahnee Perry
• "The key is sitting down and figuring out what you want to do and what outcome you're looking for. Then find the right AI tool and experiment to add efficiency to your workflow." - Tahnee Perry
• "AI can help you think through all the different steps to come up with your marketing plan and identify your ideal customer profile. It adds efficiency and momentum to your work." - Tahnee Perry

Resources:

• Tahnee Perry's newsletter, "Zero to Unicorn": Link
• Follow Tahnee Perry on LinkedIn
• Liza Adams’ Frameworks: Link
• Opus Clips: Link
• Reclaim: Link
• Read.ai: Link
• Veed.io: Link
• Mutiny: Link
• SmartCat: Link

To listen to the full episode and stay updated on future episodes, visit the FutureCraft Marketing Podcast website.

Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past.

Music: Far Away - MK2