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Insights from brand builders series – A conversation with Stephan Czypionka, VP Global Marketing  Performance, Coca-Cola

Insights from brand builders series – A conversation with Stephan Czypionka, VP Global Marketing Performance, Coca-Cola

Released Thursday, 21st September 2023
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Insights from brand builders series – A conversation with Stephan Czypionka, VP Global Marketing  Performance, Coca-Cola

Insights from brand builders series – A conversation with Stephan Czypionka, VP Global Marketing Performance, Coca-Cola

Insights from brand builders series – A conversation with Stephan Czypionka, VP Global Marketing  Performance, Coca-Cola

Insights from brand builders series – A conversation with Stephan Czypionka, VP Global Marketing Performance, Coca-Cola

Thursday, 21st September 2023
Good episode? Give it some love!
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As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar BrandZ speaks with Stephan Czypionka, VP Global Marketing Performance, Coca-Cola. This year, Coca-Cola re-entered the Global Top 10. Listen in to hear Stephan talk about the role of marketing and brand-building today, and how Coca-Cola is strengthening its brand both globally and locally. Discover extensive analysis on the most valuable global brands in the Kantar BrandZ global report.

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