39. How behavioural science can drive commercial innovation
Released Wednesday, 27th September 2023
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39. How behavioural science can drive commercial innovation
39. How behavioural science can drive commercial innovation
Wednesday, 27th September 2023
Good episode? Give it some love!
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Join Dr. Nicki Morley as she discusses with Rory Sutherland, Vice Chairman at Ogilvy, the opportunities and issues surrounding Behavioural Science.
Rory shares his experience and provides inspiration around some of the success stories where behavioural science helps unlock commercial innovation.
Hosted on Acast. See acast.com/privacy for more information.
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Future Proof
Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See acast.com/privacy for more information.Join Podchaser to...
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