LA-based publicist Amanda Friedlander joins me for the very first episode of Future First! We discuss the current challenges facing the PR industry - including the increasingly selective access news outlets are granting for story submittal, as well as how the rise of Internet celebrity and cancel culture is shifting the perception of PR among its users. We then delve deep into the future impact of personalized advertising and big data on the entire communications sector, and the lessons they can teach us about how to process the information we see online. Enjoy!