Dunzo finds itself in an enviable position from a brand and marketing perspective. It has an audience that looks forward to its push notifications because of how they combine pop culture references with witty wordplay. In a world where push notifications have a reputation for being annoying, that’s no mean feat. 

But there’s a lot more to the Dunzo than just push notifications. Every single piece of communication from Dunzo is a conversation starter. No wonder it’s India’s favourite delivery app. Gurudev caught up with Sai Ganesh, who heads brand at Dunzo, to find out how the company has managed to establish a strong brand image and a content strategy that combines a strong voice with share-worthiness.