In this episode of Franchising 101, Tim Parmeter interviews franchising legend Paul Pickett, the Chief Development Officer and Executive Vice President of Franchising for Wild Birds Unlimited. Paul shares his journey from being a bird lover and ornithology graduate to becoming a pivotal figure in the franchising industry. He discusses the origins of Wild Birds Unlimited, its growth, and the unique aspects that make the franchise successful. Paul also talks about the importance of diversity and inclusion in franchising, highlighting his recent recognition with the Ronald E. Harrison Award. The conversation delves into the holistic benefits of backyard bird feeding and the support system Wild Birds Unlimited offers its franchisees, emphasizing the blend of passion for nature and business acumen required to succeed in the franchise.

Read more about the Ronald E. Harrison Award:  https://www.franchise.org/media-center/press-releases/international-franchise-association-recognizes-five-individuals-with 

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LINKS AND RESOURCES MENTIONED: 

• Wild Birds Unlimited website https://www.wbu.com/ 

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• Franchising 101 podcast website with a library of past episodes http://franchising101.net/ 

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• Visit Entreprenuer.com for a wealth of information for people just like you! https://www.entrepreneur.com/  

• Franchising News https://www.franchisingnews.net/ 

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