"Starting a business can feel overwhelming - like you're stumbling around in the dark trying to figure out where to even begin. Trust me, I've been there. But doing the proper groundwork upfront is crucial for any founder's success. In this episode, I'm pulling back the curtain on two key areas that laid the foundation for my entrepreneurial journey - researching my business idea and crafting the perfect landing page to attract my target customers. First up, I'll share how I dove deep into market and competitor research to validate my idea and really understand what my audience needs and wants. I'll break down the specific methods and resources I used to gather those invaluable insights. But research alone isn't enough to get customers in the door. That's where your landing page becomes make-or-break. I'll walk through all the essential elements, from compelling copy to strategic design, that go into a high-converting page. You'll hear the real-life struggles I faced optimizing my own landing page. For any aspiring founder, this is your roadmap to tackle that crucial pre-launch phase. I'm keeping it 100% real by sharing my personal hurdles and breakthroughs in getting those critical building blocks in place. Tune in for an honest look at the groundwork required to set yourself up for success right from the start."