For this twenty-eighth episode, I talked to Chris Savage, co-founder of Wistia, a leading video platform for marketers and salespeople.

Before starting Wistia, Chris worked as an editor of a documentary that ended up winning an Emmy award. He then launched Wistia with his best friend, with the confidence that a small team could do something impactful.

They together saw the potential of video and started a competition website for filmmakers. It finally pivoted into a video platform that helps businesses work effectively with video.

We talk about how they grew Wistia from 2 to about 100 people, how they resisted acquisition offers and raised debt funding instead, how Chris’ role evolved over time, and why you shouldn’t do anything if you’re not obsessed by it.