John Fieldly, CEO of Celsius Fitness Drinks, joins Michael Rasile on For the Love of Sports to discuss how Celsius has become a mainstay in the fitness drink space.

Celsius has risen to fame recently through the ability of the product to help athletes and fitness enthusiasts before and during their workouts. Initially looked at as a pre-workout beverage, Celcius is now being looked at closer as an energy drink with way better ingredients and flavors.

John helps break down how the product has been able to scale so efficiently, how they define their target market, and what they look for in a brand partner.

https://www.celsius.com/

https://www.linkedin.com/in/john-fieldly-3969a86/

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