In this episode, we dive into the entrepreneurial journey of pioneering a food revolution with Pluck Ancestral Superfood Powder. Discover the secrets to driving early adoption as we explore the strategies that placed Pluck at the forefront of making the benefits of organ meat more natural and more accessible to everyday households.

Food Founder and Chef James Barry, shares his experiences in creating a whole new category in the food industry, disrupting the market with value-based pricing, and reshaping consumer attitudes toward organ meat. This is not just about introducing a product—it's about inspiring a shift in the cultural landscape of health and nutrition.

Tune in to learn how Pluck navigated the challenges of market education, months of FDA and USDA regulatory roadblocks, and shifting consumer mindset around how they can get more ancestral superfoods into their everyday life.

Learn more about Pluck here https://bit.ly/3Qv9hPP. Use code FOODFOUNDER at checkout to save 10%

Interested in starting or scaling your packaged food brand? Let's chat! https://bit.ly/47j5Bs3

Hosted on Acast. See acast.com/privacy for more information.