Brave Good Kind found a niche within the traditional jerky market. By niching down on what the market has been missing, they've been able to enter 5,000 doors in the past 2 years. With a focus on the customer being the hero and building a remarkable brand, food founder Prabal shares how Brave Good Kind is making shifts in the industry and gives insight into build a business you're proud of, why having a short term memory is key to being a founder and the key marketing strategies they've used to help them grow.

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