When building your fitness brand, keep your cultural identity unapologetically in the spotlight. Your authenticity isn't a barrier, it's a bridge to deeper connections and a testament to the strength of diversity in the fitness industry.Today'

10 Legal Essentials You Should You About And Probably Have Implemented Yesterday

Feb 22nd, 2024 46m 18s

In this episode I dive deep and break down the crucial legal aspects that fitness and wellness businesses need to consider, from business structure and contracts to waivers, licenses, insurance, and intellectual property protection. I also emph

Pros and Cons of Being The Face of Your Fitness Business As A Person of Color

Feb 22nd, 2024 15m 29s

In this insightful episode, I discuss the unique challenges and opportunities faced by fitness entrepreneurs of color when deciding whether to be the face of their brand. The beauty of being the face of your business is that it becomes an empo

Secure Your Fitness Brand: When You Need To Know How To Legally Protect The Fitness Business That Everyone Told You Was So Easy To Start

Feb 22nd, 2024 19m 15s

This episode is essentially why I decided to go all in with Fit Powerfully and shift my business and legal practice to helping fitness and wellness entrepreneurs confidently build and legally protect their brands and businesses.Today's episod

The Challenges With Brand Messaging For Fitness Entrepreneurs Of Color

Feb 22nd, 2024 24m 23s

In today's episode, we dive into the complex world of brand messaging for fitness entrepreneurs of color. I discuss the hurdles faced by Black and Brown fitness and wellness businesses and influencers in crafting their brand identity and reachi

Your Fitness Business Isn't Protected If You Don't Have The Right Contracts In Place - And They Need To Be Airtight!

Feb 22nd, 2024 32m 48s

Discover why contracts are non-negotiable for fitness and wellness businesses, protecting both brands and clients while ensuring smooth operations and trust in the industry. In this episode, I highlight the significant impact of contracts in p

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Welcome To Fit Powerfully!

Feb 20th, 2024 2m 19s

Hey there, fitness entrepreneurs! It's Tonia here, and I'm so excited to welcome you to the Fit Powerfully podcast, the podcast created specifically for Black and Brown fitness entrepreneurs like you.As a brand protection and trademark attorn

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