On today's podcast, Neal is thrilled to welcome to driving and creative force behind the Customer Experience 3 book, Naeem Arif.Naeem shares how the customer experience books series (now up to 3, with number 4 in the works), started. He explains how he was able to pull together an amazing list of CX thought leaders and visionaries together and have them all share their stories and insights on how CX can be improved, regardless of the industry.This is an insightful listen, regardless if you have read the Customer Experience 3 book or not, for anyone who is looking to make a change in CX, for the better. Naeem, we salute you!