For the first time ever, a British Aston Villa fan joins the podcast to talk about creating CX Fandom! The CX Rockstar himself, James Dodkins talks about his most current obsession, "CX Fandom". What can companies leave from the likes of sporting teams in creating hyper fandom? What are the clues, the pointers, the golden nuggets in creating these rarest fans? James takes us on his ongoing journey into this world. He shares what is meant by a proximity zone, and how the internet has changed this. James also talks about what is CX, really. Is a bundling of moments that then become memories for customers, and those memories create the relationship that companies have with their customers. Insightful, knowledgeable, and entertaining, what more would you expect from #CXrockstar? There is so much to unpack in this episode that we have invited James back to spend more time with us!!