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FiredUp! - The Startup Marketing PodcastEpisodes
Episodes of FiredUp!
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In our work, we run into common questions about PR best practices, industry trends, and strategies for startups. As a result, we started a series where our team gets together on the podcast to answer some of the questions we get asked. This wee
At Firebrand, we aim to keep our finger on the pulse of everything happening in the marketing sphere, sharing it with our audience. So, while most startup marketers are finding themselves in the trenches of their business, trying to figure out
Regardless of the agency you’re working with, the professional relationship you set will build the foundation for what you get out of the partnership. Here at Firebrand, we have worked with a range of clients from great to somewhat challenging,
As startup marketers, we can see the challenges and opportunities we are facing. But are these unique to us or are other startups experiencing something similar? To get to the bottom of this, we at Firebrand have been busy surveying 250 startup
We like to think that we understand a lot about buyer behavior with the attribution tools that give us insight into what’s going on when people come to our website. But the truth is, a lot of buyer behavior doesn’t happen on our website, it’s h
Enablement involves arming go-to-market teams with the resources, tools, and skills they need to be effective in their role and creating the consistency that allows these teams to grow. All businesses need to think about enablement, however, it
The different types of PR exist on a spectrum. Traditional PR exists to boost a brand’s reputation and bring exposure to the best parts of the business, whereas crisis management sometimes works to limit exposure in order to save the brand’s re
When releasing a story to the media, companies are often faced with the decision to release the story under an embargo or pitch it as a media exclusive, allowing one publication to publish the news before anyone else. Both options have their pr
In today’s crowded and complex digital landscape, marketers often struggle to effectively target their advertising efforts. Many are unaware of the powerful tools and platforms that can transform their results by automating ad placement across
Gen Z, a self-reliant, digitally native, and mobile-first generation is entering the workforce and bringing a different approach to business and buyer behavior. Ian Baer, Founder of Sooth, joins us to share what data shows about Gen Z and how s
Running a startup is inherently risky with a lot of unknowns. One of the ways to address the unknown is by conducting market research to uncover your ICP, understand how big the market is, whether or not your messaging is resonating with the ri
The Content Marketing Institute has released some interesting stats from a recent survey of B2B tech companies. We wanted to join in on the fun and discuss some of what they have found with companies’ use of AI, content challenges, and effectiv
Traditionally, out-of-home advertising has been limited to brand awareness rather than direct response campaigns as it has been difficult to measure. Advancements in technology have created the opportunity for more specific and scientific measu
Marketing in an online world can feel challenging when trends, algorithms, and our ideal audience are changing faster than we can keep up. You may be wondering, ‘What are the best practices when it comes to email marketing, video content, and A
The topic of programmatic advertising is complex and with the increase in privacy regulations and removal of third-party cookies, the landscape is only becoming more challenging to navigate. Sean Crawford, Founder and CEO of Rhebus, joins us to
It’s no surprise to PR professionals out there that starting in PR can open doors in marketing and communications across a multitude of industries. So while the path from PR professional to CMO is one that few people travel, today’s guest Ronni
Although we recognize that AI tools cannot completely replace the human touch, it is becoming increasingly important for professionals to adapt to its evolution, leveraging AI while adding their unique value. Today’s guest Katie King, CEO of AI
In our work, we run into quite a few common questions about PR best practices, industry trends, and strategies for startups. That’s why this week, on episode 26 of the FiredUp! podcast we’re answering your burning PR questions!Download the Mult
A lot of startups avoid thinking about their brand positioning in the early stages, finding themselves driving the car before they’ve finished building it, so to speak. But brand positioning IS your brand. It is the north star that drives busin
A brand archetype helps define the personality and voice of a business. Identifying your brand archetype guides the PR team in crafting the messaging and content that reinforces the brand’s image to better resonate with your target audience. Th
ABM (account-based marketing) is not for everyone and you might find yourself deep in the trenches at the start of implementation. Today’s guest, Bill Odell brings a behind-the-scenes look at how he transitioned a business towards an ABM approa
Cold email can feel daunting for startup marketers. It is marketed as this ‘set it and forget it’ method, which is great for people who are serious about doing it the right way. But, like anything, it is a skillset that takes attention to do it
In marketing, we often talk about building on momentum but when you’re just starting out, you don’t have momentum. You need a jump start and frankly, a lot of founders don’t know where to begin. Today’s guest Scott Schwarzhoff, Operating Partne
Open source can be seen as a marketing strategy more than anything else. And when you don’t always know who your end user is and what they’re using the product for, it can prove to be challenging. Luckily, today’s guest knows just how to market
Building and maintaining a strong brand community is crucial for companies in today’s digital landscape. Today’s guest, Nuri Djavit, CXO of EMOTIV, shares his secrets for building an engaged community that allows brands to create deeper connect
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