Welcome to Finishing Touches, where we explore cutting-edge strategies to help businesses stay ahead in the digital age. In this episode, Vincent Mastrovito is joined by Jason Magee, managing partner at Human Element, to dive deep into digital transformation and business-to-business (B2B) commerce. Throughout the conversation, they discuss the challenges B2B companies face in upgrading their e-commerce technologies and meeting customer expectations in the digital landscape. Jason shares insights on how businesses of all sizes can thrive in the market through prioritizing digital transformation and the key technologies to consider. From the necessity of having a well-thought-out plan to embracing the dynamic nature of software products, this episode offers practical advice and valuable perspectives for businesses navigating digital transformation.