If Robert De Niro tells you you're hired then which of us would say no? Certainly not Andrew Essex, even if he'd had a couple of dream jobs--first as a Condé Nast editor and then as co-founder of boundary-breaking ad agency Droga5. But then Travis Bickle told him to become the CEO of TriBeCa Enterprises, home of the ubiquitous film festival. So why leave arguably the world's most interesting ad agency? Well, to begin with, according to Mr. Essex: "Advertising Is Dead." Or at least that's the title of his new book. From New York's media empires to the world's smartest ad agency and now New York's biggest film festival, Andrew Essex has created the best of what you read, what you buy, and now what you watch. Hear him open up, talk about his new boss, and swear a bit.