In this podcast episode, Emory Marketing Professor Mike Lewis delves into the contentious decision by the College Football Playoff Committee to include Alabama over Florida State, sparking debates and controversy within the sports community. Shifting gears to the NBA, the discussion revolves around the challenges faced by the In-Season Tournament in capturing widespread interest, prompting considerations for potential changes. Additionally, Professor Lewis explores the intriguing possibility of a projected first-round NFL draft pick opting to return to college for the opportunity to capitalize on Name, Image, and Likeness (NIL) endorsements—a dynamic shift in the landscape of college sports and athlete compensation. The episode navigates through these diverse topics, offering insightful perspectives on the intersection of sports, decision-making, and financial opportunities for athletes.

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