In this episode, we sit down with the founders of two emerging brands in golf. One is Ian Gilley, the founder of Sugarloaf Social Club. Established in 2011, Sugarloaf was one of the first brands on the scene to tap into limited edition merch, collaborations and tons of behind the scenes projects in golf. Our other guest is David Zetterlund, one of the cofounders of a new Swedish brand called Local Rule. They launched the brand in 2021 with the goal of challenging the golf giants by creating clothes that work just as well on the course as in town.Learn more about Sugarloaf: https://www.sugarloafsocialclub.com/Learn more about Local Rule: https://local-rule.com/Download the Fairgame Golf App: https://www.fairgamegolf.com/the-appFairgame Youtube: https://www.youtube.com/channel/UCHjuYRDjjPLbyedMooYs3NwFairgame Instagram: https://www.instagram.com/fairgamegolf/?hl=en