On Today’s Episode I’m speaking with Alyson Shane the CEO and co-founder of HeyAlfa, a tool that generates complete social media marketing campaigns for events, and owns Starling Social Inc. a digital marketing agency specializing in content strategy.

A passionate communicator, Alyson serves as the Communications Director for TEDxWinnipeg and gives dozens of talks and workshops focused on marketing strategy each year.

Want to learn more about how Alyson Shane and how HeyAlfa can help you automate your event content so you can save time and focus more on the planning of your events? Learn more about HeyAlfa your event promotion sidekick HERE

When it comes to events, organizers are already handling a multitude of tasks and adding on top of that is creating compelling and strategic marketing campaigns to target and promote our events.  On today's episode of EXPOsed Conferences Podcast we sit down with Alyson to discuss how we can take back our time and be strategic about the way we are writing, scheduling and promoting our event content.

On this episode we will expose

-How having a social media presence benefits your event and your event community
-Which social media channels have more impact
-Creating more direct messaging for your target audience with attendee personas
-Building momentum through your marketing campaign to keep your attendees engaged
-Content Rules that will help cross promote and to highlight other individuals involved within your event
-What metrics should we be paying attention when it comes to ROI
-Taking your time back and be strategic about your posts with event automation
-Best practices for developing a successful social media campaign
-Why customizing content by network is a MUST
-Chat Bots! Being authentic with the approach to automation
-And so much more!

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