Have you ever noticed how EVERYTHING is a funnel? In this episode, Dr. Kristin Malek, our host, and student Lydia Tobin introduce the key competencies essential for a career in events and marketing. They dive into practical insights on marketing and events, sharing the interdisciplinary benefits of their experiences. Tune in to explore unique event competencies, the connections between tourism and events, and how everything truly funnels down to something.

Events and Marketing Education (4:53)
Funnels (9:14)
Psychology and Events (12:26)
Crossovers between Events and Tourism (13:52)
Encouraging Motivation (19:45)
Continuous Learning (23:10)

Connect with Lydia:
https://www.linkedin.com/in/lydiatobin/ 

Visit the Experience University website for more information!
www.experienceuniversity.org

Connect with us on our socials!
Youtube: https://www.youtube.com/@experienceuniversity/podcasts 
Facebook: Experience University
Facebook: Design, Market, and Sell-Out Your Events
Instagram: @kristin.malek
https://www.linkedin.com/in/kristinmm/