Ever thought about the real influencer behind customer decisions? It's not just your product or service; it's your content. If you're ready to transform how you communicate your value, this is a must-listen!

Time Stamps

• 00:54 - Reflecting on Q1 and Looking Ahead to Q2
• 01:32 - The Power and Importance of Content Creation
• 05:31 - The Shift in Power to the Informed Buyer
• 13:28 - Content Strategy: Authenticity vs. Perfection
• 18:10 - Where to Share Your Content
• 22:44 - The Importance of Right Delivery
• 28:09 - Redefining Success Metrics for Content Impact
• 30:33 - Content Resources
• 33:18 - Crafting the Ultimate Buyer's Guide
• 36:49 - Leveraging Content for Efficient Customer Engagement
• 42:07 - Content Production Value
• 48:43 - Harnessing Dark Social & The Value of Content
• 51:52 - Episode Takeaways

Snippets From The Show

• "Content isn't just the copy in your brochure anymore, or on your website. I think it's become the number one influencer that your customers are making spend decisions  with you about." -Chris Griffin
• "If you're not creating content, then you are not giving the knowledge necessary for the buyer to make the decision that they're trying to make. And so you're missing out on the opportunity to educate buyers before they even have a conversation with you." - Khalil Benalioulhaj
• "I promise you, it's probably not the physical stuff you're building as an exhibit. It is you. It's the integrity of you. It's the way you've communicated. It's the content you've put before them." -Chris Griffin

Resources

• Michael Girdley
• John Matzner
• Chris Walker
• Simon Sinek
• Seth Godin
• Donald Miller 
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More from Chris

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More from Khalil

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