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Company Branding and Job hunting need to mix

Company Branding and Job hunting need to mix

Released Sunday, 22nd January 2023
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Company Branding and Job hunting need to mix

Company Branding and Job hunting need to mix

Company Branding and Job hunting need to mix

Company Branding and Job hunting need to mix

Sunday, 22nd January 2023
Good episode? Give it some love!
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So many people are looking for a good job right now… But just the same, they are looking for good companies to work for.

If you're curious about a company’s culture, here’s a quick tip - you can tell a lot about a company just based on its job posting.

Here's how...
You’ll often see a company posting for a particular position. The description is a quick line about the company followed by a rundown of tasks that go into the position.

This is lazy and shows poor concern for a company's brand and culture. - If you have to explain the tasks of a role because you’re not sure the candidates reading the post know what’s involved, they aren’t the right fit at all. - And, these companies have a much harder time retaining good employees because there is little concern for the value add of the individual vs. just finding someone to get the tasks done. Good employees don’t hang out in these places.

A company that cares about its brand and culture will spend a bit more time describing the nature and placement of the position within the company, for example:
* what it’s like to work there,
* who is part of the team,
* how they’ve built to become who they are today,
* what to expect when being onboarded, etc.
* less time listing a job title definition and tasks.

This company will have much higher quality candidates applying which translates into better company growth and individual success.

These are the companies to pay attention to when on the job hunt.
Good luck!!

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