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Industry Spotlight: Cannabis

Industry Spotlight: Cannabis

Released Thursday, 11th February 2021
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Industry Spotlight: Cannabis

Industry Spotlight: Cannabis

Industry Spotlight: Cannabis

Industry Spotlight: Cannabis

Thursday, 11th February 2021
Good episode? Give it some love!
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In our first "Industry Spotlight" episode, Big John and Amanda sit down with leaders from the world of Cannabis to learn more about their business with the hopes of building bigger and better experiential campaigns.

Our panel of experts include:

Patrick Rea- Co-Founder and Managing Director of CanopyBoulder, a seed-stage, mentorship-driven business accelerator for the cannabis industry. CanopyBoulder has raised 5 funds and invested in 115 companies since 2014.

Kate Lavin- Editor at Marijuana Business Magazine, publication covering the legal cannabis industry in the U.S. and globally. Prior to MJ Biz Daily, Kate spent 10 years covering the Wine industry as managing editor for Wines Vines Analytics.

John Lynch- Founder of TradeCraft Original, a Cannabis Consulting agency and Head of Business Development at Omura a Cannabis Vaporizer that uses flower cartridges.

Max Lenderman- Former founder and CCO of School, a purpose-centric creative consultancy that had experiential at its core (and part of holding company Project Worldwide).

Sit down and relax as we turn a spotlight on this new and exciting world of Cannabis. Enjoy!

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From The Podcast

EventSpeak with Big John

Our flagship show, EventSpeak with Big John is hosted by music/experiential industry veteran, event guru, and CEO of Beyond Experiential, Big John. Our shared purpose is to create dialogue among professionals from all facets and fields of the global event industry ecosystem with the hopes of informing and inspiring the next generation of event professionals uniting them in solidarity on the new and soon to be expansive EventSpeak Network.About Big John: Big John got his start as co-founder and playing guitar in former Chicago band SweaterGirl and founding B17 Records where SweaterGirl would go on to sell over 70,000 records (when that was still a thing) completely independent. After 4 consecutive summers on the Van's Warped Tour as one of the first ever DIY bands to be invited to tag along  Big John was ready for what's next and stumbled into the event industry in 2005. Big John stayed on the road managing Mobile Marketing Tours and bands for Warped Tour clients/artists for the next 7 summers as well as a plethora of experiential tours, campaigns, events, and initiatives that include some of the biggest brands and bands in the world. Having a unique edge and being side by side with the pioneers in the brands to bands movement post the crash of the record business in the early 2000's Big John's knowledge and experience in both fields is extensive. After logging over 300,000 miles through countless tours, Big John parked himself in LA and co-founded Beyond Experiential, an experiential agency focused on creating unique and impactful experiences based in the brand marketing, experiential, and music industry." This show (EventSpeak) is my latest passion and I'm so stoked for everyone to check it out!"-Big John

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