Acquiring more clients is usually the entrepreneur’s biggest struggle. And with today’s constant barrage of online strategies, funnels and webinars, it seems more confusing than ever to know what to focus on.

But there’s a marketing strategy that’s stood the test of time both before the internet and after...

Writing a book.

If you look back on many of the successful online entrepreneurs, you’ll find that they either got their initial success from a book or it was massively increased by it.

But just as having a book can be life changing, it can also be detrimental. After all, aside from a country wide book burning, it’s never going to go away. So if it’s bad, well that’s bad.

And that’s where our guest Joshua Lisec comes in.

Joshua has ghostwritten over 35 books and has turned his expertise to the direct response industry, serving entrepreneurs just like you and me.

Today he’s is going to not only go over his copywriting philosophy but also teach you a simple process to learn what to do to make the most effective marketing tool possible.

Finally, we’re going to discuss if you should self publish or pursue traditional publishing while laying out a game plan for each.

If you’re an entrepreneur, a well written book can be one of the most effective marketing tools for your entire business.

This conversation came at the perfect time as I’m considering writing my first book right now.

Now, if you found value in this podcast, leave a 5 star rating and review. Not only will we deeply appreciate it, we’ll also give you a copy of the $1000 masterclass we produced that teaches you how to replicate what I did personally, to go full time as an entrepreneur.

So be sure to take some notes and help me welcome Joshua Lisec.