Marketing isn't failing, it has failed. In this episode I'll show you the raw data and why even after the world spends $1 Trillion dollars per year on marketing it fails 99% of the time. This is where the journey begins.

Episode 2 - Welcome To The Infinite Era

Apr 30th, 2019 23m 39s

The world entered a new media era on June 24th 2009, we left the limited media era where our idea of marketing was created, and entered the infinite media era. This is one of the biggest shifts in the history of the world, and its affect will f

Episode 3 - The Fault In Our Stars

Apr 30th, 2019 23m 29s

Marketing is not too big to fail; it’s just the right size. In this episode we'll look at the long standing ideas that we believe to be marketing truth, to see why in our new world they have become fiction.

Episode 4 - Context Replaces Attention

Apr 30th, 2019 20m 51s

In the new era Context replaces Attention as the key to marketing. In this episode we'll go deep on the idea of context, what it is, and how it is your only hope in reaching the post AI consumer.

Episode 5 - Breaking Out For Big Wins

Apr 30th, 2019 19m 46s

In this episode we explore how Tesla created the biggest marketing win in history, and the new business model that allowed them to achieve such monumental success. It's not more marketing, rather a totally new idea of marketing that we all must

Episode 6 - The Power of Purpose

Apr 30th, 2019 23m 47s

Breaking through in the Infinite era requires more than just a new idea of marketing, it the brand to find a way to stay in their audiences lives in new ways. Purpose is that way, and opens the brand up to a wide new world of possibilities.

Episode 7 - All Consumers Are Changed

Apr 30th, 2019 21m 28s

The new era has created a new consumer mandate. This episode looks at the difference between B2B, B2C, Millennials, and Baby boomers to see there really isn't much of a difference at all. All consumers are changed.

Episode 8 - Agile Marketing is the only way

Apr 30th, 2019 26m 12s

The infinite era has changed all things, including the way we get our work done. Agile is the new production method we must use to accomplish the numerous new marketing roles, while achieving better outcomes.

Episode 9 - What The Future of Marketing Holds

Apr 30th, 2019 30m 8s

The future isn't very far away, and in the final episode we look forward to see how different our near term and long term futures will be as a result of the new media environment.

Episode 8 - Agile is The New Way of Working

Apr 1st, 2019 28m 30s

Episode 9 - What Our Future Holds

Apr 1st, 2019 30m 8s

A look into the future to see what the infinite era holds for us in both the near and far off future.

Episode 4 - Context is Key

Apr 1st, 2019 20m 51s

In this episode we'll go deep on the idea of context, what it is, and how it is your only hope in reaching the post AI consumer.

Episode 2 - The Infinite Era

Apr 1st, 2019 23m 39s

It doesn’t matter what you tweet, what matters is that everyone in the world has the ability to created, distribute, and consume media with zero friction. The rise of connectivity has brought about a new media era where content is now infinite,

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