Ever wondered how to skyrocket your e-commerce business while maintaining a healthy profit margin?

Ryan Martin, Host of eCommerce Australia and Founder of Remarkable Digital, speaks with Ben Fitzpatrick, Chief Strategy Officer at WebProfits, as he shares his vast expertise and unique journey—from Washington, DC to Southeast Asia, and now the Central Coast of New South Wales. 

Ben's transformation from an SEO and content expert to a key leader sheds light on the dynamic roles within the agency world, emphasising the necessity of staying connected with clients and maintaining a hands-on approach.

Discover the intricacies of scaling product profitability, particularly through the nuanced landscape of Meta ads. 

Ben dives into the essential strategies of maintaining profitable unit economics, mastering low customer acquisition costs, and leveraging customer insights for impactful marketing strategies. 

He shares his experience with different ad creatives, contrasting the effectiveness of polished ads versus raw, TikTok-style UGC to create and capture demand effectively. 

Learn how to focus on building a customer base that not only thrives now but is primed for future promotions and growth.

Hear firsthand how small businesses can break through in a crowded market by employing solid foundational strategies and staying closely connected to their customers.

Download our Ultimate eCommerce Checklist to improve your eCommerce results.

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