Dan Kennedy is back to discuss the importance of striving for sustainability in your business and in your investments, especially during a recession. Will the services you provide remain essential during a recession? What can you change to make it essential or what kind of customer will find your services essential? Will your investments still provide the same returns? Is that investment model sustainable without the high asset valuations we've seen in recent years? These are only a few questions you should be asking.

Dan stressed the importance of making rational, well-informed decisions even when you have two extremes as prominent behaviors in the crowd - panic or denial. Listen to our private conversation to learn more.