SPECIAL LIMITED SERIES: ===> FRIENDLY FROM is Secret Sauce of Email Marketing! <=== | BATHROOM Break #3 (COLLAB: The Marketing Millennials + Do This, Not That)
SPECIAL LIMITED SERIES: ===> FRIENDLY FROM is Secret Sauce of Email Marketing! <=== | BATHROOM Break #3 (COLLAB: The Marketing Millennials + Do This, Not That)
SPECIAL LIMITED SERIES: ===> FRIENDLY FROM is Secret Sauce of Email Marketing! <=== | BATHROOM Break #3 (COLLAB: The Marketing Millennials + Do This, Not That)
In this episode of "The Bathroom Break" marketing podcast series, hosts Jay Schwedelson of the "Do This Not That" podcast and Daniel Murray of the Marketing Millennials podcast discuss tips for getting your emails opened. They specifically focus on optimizing your "from" name to boost open rates.
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Best Moments:
(01:37) The importance of having a consistent persona/personal name as your "from" instead of just your brand name
(04:17) Separating your "from" name based on type of email (newsletter vs promo) to set proper expectations
(05:28) Adding your offer to your "from" name can increase open rates by over 20%
(07:25) Using different "from" names allows you to send more emails without overwhelming subscribers
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PARTNER WITH JAY AND GURU Media Hub:
www.GuruMediaHub.com
Partner with Jay OR have Jay on your podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.
From The Podcast
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Join Podchaser to...
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