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Creative World Cup Campaigns & Barbie: Queen of the Virtual Influencers with Jen Campbell & Felina Tan #51

Creative World Cup Campaigns & Barbie: Queen of the Virtual Influencers with Jen Campbell & Felina Tan #51

Released Wednesday, 2nd August 2023
Good episode? Give it some love!
Creative World Cup Campaigns & Barbie: Queen of the Virtual Influencers with Jen Campbell & Felina Tan #51

Creative World Cup Campaigns & Barbie: Queen of the Virtual Influencers with Jen Campbell & Felina Tan #51

Creative World Cup Campaigns & Barbie: Queen of the Virtual Influencers with Jen Campbell & Felina Tan #51

Creative World Cup Campaigns & Barbie: Queen of the Virtual Influencers with Jen Campbell & Felina Tan #51

Wednesday, 2nd August 2023
Good episode? Give it some love!
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Of all that’s in the media right now, two things are inescapable: the Women’s World Cup and Barbie.

That’s thanks, in no small part, to a shift in the way that tech and media are bringing these spectacles to life; a fascinating evolution which centres this week’s episode of Disconnected…

Join Jen Campbell & Felina Tan as they dive into the world’s most influential influencer, the best use of deepfakes we’ve seen so far, and much more!

This episode of Disconnected covers:

  • The evolution of print media for women’s football coverage
  • Changing people’s perceptions through genius marketing
  • Staggering stats about women’s roles in the tech industry
  • Barbie’s domination & the resurgence of virtual influencers
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