Digital China is for western marketers with a Chinese audience. Simon Young, CEO and co-founder of Chinese marketing agency syENGAGE hosts Digital China, to meet the needs of marketers and communicators outside of China. Consider it an extension of the “Asia Report” that used to be part of the For Immediate Release podcast. The Digital China Podcast takes listeners inside the dynamic Chinese marketing space. The podcast will feature interviews with China-facing marketers from a range of industries, all with the common factor of bringing something new and different into China.
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Digital China: the Podcast for Western Marketers with a Chinese Audience