In this episode, James talks about what he calls the hidden 10%. When we show passion, calm, and empathy along with engaging in the right way with the buyer they will want to work with you. The hidden 10% is about building a strong relationship with buyers so they feel that you are the right choice even if that means making a slightly higher investment.

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As you may have heard in the podcast, I am also launching a course "How to create a Sales Plan", if you would like to find out more or you are unsure if a sales plan is right for you visit: https://www.ineedasalesplan.com/