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Decoding Digital

AppDirect

Decoding Digital

A Technology podcast
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Decoding Digital

AppDirect

Decoding Digital

Episodes
Decoding Digital

AppDirect

Decoding Digital

A Technology podcast
Good podcast? Give it some love!
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Episodes of Decoding Digital

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Huijin Kong is a beacon of inspiration and empowerment, making an enduring impact in the world of business leadership. A tenacious achiever, she earned her stripes graduating summa cum laude from Wharton and securing an M.B.A. with Highest Dist
After winning her first Olympic medals for Canada in Turin (2006) and Vancouver (2010) and achieving the Guinness World Record for World Championship freestyle skiing gold medals, Jennifer Heil turned her athlete’s focus to founding RYA Health,
Ever wonder where the term “Subscription Economy” came from? In a nutshell, it came from Tien Tzuo, CEO and founder of Zuora. Today, Tien is recognized as one of the thought leaders in the software-as-a-service industry. He founded Zuora in 200
Kurt is a technology entrepreneur, world explorer, and expert in business development. The first 20 years of his career were spent between the San Francisco Bay Area and Asia working with technology startups in finance and business development
“No one ever gained a lot by risking next to nothing.” This is why Tim Prendergast is so successful in everything he does, from being a CEO to being a dad to his three daughters. Today, as the CEO of StrongDM, he and his team work to solve the
First and foremost, Jay Kaplan is a technical security expert. He has served in many high-profile cybersecurity roles—including at the Department of Defense and the National Security Agency. Jay was also selected as Forbes 30 Under 30 in Enterp
“I skate to where the puck is going, not where it has been.” – Wayne GretzkyWhen Andrei Hagiu wrote a Harvard Business Review case study on AppDirect, he used this quote from Canadian hockey legend Wayne Gretzky to show the m
Andy Whyte has literally written the book on the power of the MEDDICC sales system. His book, “MEDDICC: The ultimate guide to staying one step ahead in the complex sale,” outlines how to apply the MEDDICC framework to any sales deal. But before
How do you play the game of content creation and come out on top? Time and energy. Harry Stebbings is a wildly talented podcaster, investor, and content creator. He got his start in podcasting at a very young age and at just 20 years old, he be
“Do one thing everyday that scares you.” This quote is a driving force behind everything our next guest does, from traveling to investing and everything in between. Anarghya Vardhana is a Partner at Maveron finding the next big direct to consum
Adrian Grenier wears several hats: conscious celebrity, actor, musician, director, and producer. But he’s also the Co-Founder and General Partner at DuContra Ventures, an impact fund that aims to create a yield beyond money. At DuContra, Adrian
Why are companies like Zoom, Calendly, and Slack so successful?According to Blake Bartlett, partner at OpenView Venture Capital, it comes down to three little letters: PLG or Product-led Growth.Blake coined the term “product-led growth” in 2016
If you adopt a product-led growth model, will that take jobs away from your salespeople? The answer may surprise you. Today’s guest, Todd Olson, says that a PLG strategy and optimization will allow space for salespeople to become much more effe
How did our guest Joe Lonsdale go from high school chess champion to super successful VC? His diverse network and a wide variety of interests to start. Joe has been a part of founding more than a dozen mission-driven companies, including Palant
In the season finale, Daniel Saks is joined by Renee Bergeron, General Manager of AppSmart to reflect on Decoding Digital season one. They discuss key insights and lessons learned from some of the great tech minds, business leaders and digital
If one thing is clear about digital transformation, it’s that people power drives it. But how do you inspire, empower, and cultivate these key changemakers?Authors of “The Transformation Myth: Leading Your Organization Through Uncertain Times”,
Digital transformation looks different for every business. Sometimes that transformation happens on a personal level, as well as professional. Former Microsoft CTO and Principal Owner of Digital Future Consulting, Jennifer Byrne, joined this ep
Should start-ups target consumer or enterprise markets first? Former entrepreneur turned investor and Managing Partner of Upfront Ventures, Mark Suster, joins this episode to give his guidance to entrepreneurs looking for investment and growth.
Tech hasn’t just disrupted the wellness industry ­– it’s revolutionized it. Long before the global pandemic forced health and fitness businesses to pivot to virtual experiences, Mindbody was a key player in enabling wellness organizations to th
What does it take to compete against digital giants? The Founder, Chairman, Principal Analyst, and CEO of Constellation Research Inc., Ray Wang, joins this episode to reveal the key takeaways from his latest book, Everybody Wants to Rule the Wo
Is digital transformation essential in a modern business? David Sovie, Senior Managing Director, and Vik Viniak, Managing Director and Senior Partner at Accenture, believe that with transformation comes growth. In this episode, Vik and David di
What does it take to be a great manager? Host of the Supermanagers podcast, Aydin Mirzaee, is on a mission to find out. The CEO of Fellow.app speaks to managers from leading companies to discover what traits make good leaders great and how to d
What is your personal power-up? Legendary growth marketer, Eric Siu, shares the most powerful habits anyone striving to “level up” should adopt in this episode. The author of Leveling Up: How To Master The Game of Life, and host of podcasts, Le
What does it take to instigate and implement digital transformation in a vertical that’s slow to change? Jack Newton founded Clio, a legal-tech SaaS company, with the idea of revolutionizing legal services through cloud-based technology. 13 yea
Industries that resist embracing digital transformation face potential extinction. But change doesn’t come easy to everyone. In this episode, Dr. Jeannette zu Fürstenberg reveals how her venture capitalist fund connects existing economy leaders
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