In this episode, Chad continues his chat with Liz Hall, the innovative mind behind Travel-Eeze, a digestive regularity product designed for travelers. After a recap of Liz's journey and the birth of Travel-Eeze, we delve into the gritty realities of entrepreneurship, exploring distribution challenges, marketing strategies, and leveraging conferences for business growth.
Timestamps:
0:00 Introduction and recap of previous episode
1:05 Discussion on challenges with co-packers and maintaining product quality
5:00 Strategies for direct consumer sales and dealing with platform hiccups
10:00 Effective advertising on various platforms and transitioning from paid ads to more organic, engagement-driven strategies
15:00 Exploring specialty sales channels within the travel sector
20:00Preparing for and leveraging conferences for networking and business expansion
25:00 Budgeting for startups and the significance of grassroots marketing
30:00 Q&A on capital raising, grant applications, and partnerships