In this podcast episode, Sarah Kimmel, the vice president of research at Simpler Media Group, casts a discerning eye on "The State of the CMO" survey, offering a rare glimpse into the shifting landscape of chief marketing officers (CMOs) and the competencies they must cultivate. The study's revelations place creative thinking at the top of vital skills, trailed by strategic management, leadership prowess and executive aptitude. The CMO's role has been undergoing a remarkable metamorphosis, marked by heightened collaboration with sales divisions, mounting demands for enhanced customer experiences and active participation in digital transformation initiatives. Intriguingly, CMOs say only 59% of leadership expect measurable outcomes from them, indicating not all undertakings lend themselves to direct ties to the bottom line. Kimmel sheds light on the turbulent journey of CMOs as they navigate a perpetually shifting sea of expectations and responsibilities.

We caught up with her recently to discuss the survey.