I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was looking at their website. Their website had generic pages like “SEO services” and “Digital Transformation”, but didn’t actually say anything about the types of work they do – or who (brand, vertical, industry) specifically they create the best results for. When I asked them about it, they said “Oh yeah, you know the cobbler’s kids....

The post How To Be Successful: Take Action [CredoCast] appeared first on Credo.