Saying no to unfit clients, knowing and charging your worth, and productizing your services are your crucial foundation to success. Being open to reevaluating and challenging the rules you set for yourself, especially in areas like pricing, will unlock greater business potential.
Today, we're joined by the incredible Robin Waite – public speaker, bestselling author, and business coach. Discover Robin's journey from running his own design studio for over a decade to the transformative mindset shift that propelled him towards seeking business mastery.
In this episode, we unravel the secrets of productizing services, charging more, strategically positioning yourself in the market, and the importance of having enough mental capacity for decision-making. Robin shares what he learned from building a successful agency; he emphasizes the need for a scientific approach to business and understanding why clients need your services.
Covered in this episode:
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LEARN MORE
Robin Waite - https://www.robinwaite.com/
The Creative Life - https://www.mattessam.co.uk/
CONNECT
Robin Waite on LinkedIn - https://linkedin.com/in/robinmwaite
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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