Marketing isn’t about attracting everyone to your business. It’s about attracting your ideal clients. The clients that grow your business without growing your stress levels.

In this episode, award-winning marketing mentor, Anna Rumbold, joins us to share her blueprint for attracting the kind of clients who we enjoy working with and pay us what we deserve.

The first step is to get clear on who exactly our ideal client is. And Anna shares her insight into how we can do just that. The next step is to get in front of them. We dive into making authentic content that your ideal client stops scrolling for and that communicates the transformation you can take your ideal clients on.

We talk about having the courage to say no when we know a client isn’t the right fit. And we discuss how we can learn from the results our clients get and the feedback they leave us with.

Covered in this episode:

• How to drill down and discover who your ideal client is…
• …and which kinds of clients you should be avoiding.
• Getting clear on why our clients buy from us.
• Discovering the delayed impacts you have on your clients.
• Getting over the fear of niching so you can tighten your message.
• The best ways of getting useable feedback from clients.
• The difference between messaging and positioning and why it matters.
• Utilising the data you collect from clients to create content.
• How to better communicate the transformation you take your clients through.

If you enjoyed this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

LEARN MORE

Apricot Social - https://www.apricotsocial.co.uk/

The Creative Life - https://www.mattessam.co.uk/

CONNECT

Anna Rumbold on LinkedIn - https://www.linkedin.com/in/anna-rumbold-835ab690/

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

LISTEN

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT

Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam