This week I am excerpting a chapter from The Craftsman Founder Manifesto.

There is a siren’s song inside all founders that can lead you into the rocky cliffs of depression. It’s an inner voice that frequently says mean and terrible things. It’s an inner bully. You might think:

“You are too stupid to start a company. Plus, your idea sucks and nobody wants to use it. How long have you been trying to get attention for this? Can’t you just give up now? Call it quits. Just do what everyone else does. Everyone’s laughing and making fun of you behind your back. Stop embarrassing yourself.”