It is that time again - email ideas! And this time, we are incorporating 7 big ideas to finish off your year right. Why are emails in December so important? For email marketers (and especially those in retail), December is the victory lap. In December, every email should drive swift action, contain shipping information, and offer help with orders. Black Friday may be over by now, but December is still a monumental month for consumers’ holiday spending. Here are just a few of the hottest spending days that occur in December (ranked in order): Dec 2, Dec 12, Dec 9, Dec 11, Dec 3, Dec 10, Dec 16.

This episode is to fuel your ideas so that all of your December emails include a steady stream of take-action messaging about final days for free shipping, last chances to get certain products, and countdowns to Christmas.

Make sure to send any questions my way to [email protected].