If you could think of the perfect email all season to send that would a) spark ideas and b) not require a promo code well, gift guides are the answer. First, what are they? As the name suggests, gift guides help recipients find gifts easily. They spark ideas - which is one of the biggest opportunities email can offer. No. Discount. Necessary. I provide 5 of my favorite gift guides to use - and when - in this episode. If you're not leveraging the power of gift guides this holiday season, you are missing out.

Send questions my way to [email protected]

And remember - gift guides can be very visual. So please refer back to episode 35 to make sure you're not breaking any of the "design no-no" rules.

More on gift guides - and some great examples:

• MailUp
• Creative Market Template Ideas