With the arrival of her daughter in 2018, Emily Groden (Founder and CEO) knew she would not have as much time to cook. She needed a new go-to: something that was simple, tasty, and truly nourishing. But frozen waffles? Are they simple? Yes. Tasty? Definitely. Nourishing? Uh… no. It’s a classic tale of a mom, a mission, and a waffle maker. Cramming all the good stuff like fruits, veggies, nuts and spices into something that tastes as good as it makes you feel. A few years and a few hundred recipes later, flavor, protein, fiber, and a whole serving of fruits and veggies are together at last… in a toaster. Emily joins Justin to discuss this delicious and fast-growing brand!