No matter what you are selling in the construction industry, you have two types of customers that may buy your services (1) The Logical Buyer who thinks from the left brain in terms of dollars and specification and then awards contracts based on the low bid. (2) The Emotional Buyer who thinks from the right brain in terms of images and comfort level and then awards contracts based on the right price, not the low price.

Learn More About My Books & Course Here:

Building Positive Character – E-book & Paperback

The General Contractor How To Be A Great Success Or Failure E-Book & Paperback

Skills That Win Contracts – Udemy Presentation