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Oded Netzer: Text Mining Social Media for Consumer Insights

Oded Netzer: Text Mining Social Media for Consumer Insights

Released Wednesday, 19th June 2013
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Oded Netzer: Text Mining Social Media for Consumer Insights

Oded Netzer: Text Mining Social Media for Consumer Insights

Oded Netzer: Text Mining Social Media for Consumer Insights

Oded Netzer: Text Mining Social Media for Consumer Insights

Wednesday, 19th June 2013
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Professor Oded Netzer discusses how the emerging science of text mining is helping marketers measure their impact — and the surprising insights the field may offer the healthcare industry.

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Columbia Ideas at Work

Columbia Ideas at Work is a bridge between business research and practice, offering key insights from Columbia Business School’s faculty in a format that is easily accessible to busy executives.

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