“Mindset Priming does for coaching -  what colour did, for black-and-white TV  – it takes it to a whole new level”. That’s one of the bits of feedback received, about the mindset priming technique, which we learn about in this episode of Both Sides of the Coin. Joining host, Jenny Butter,  are Jeremy Glyn and Syliva Howe. Jeremy is an accredited coach and trainer, and author of “Achieving happiness is easy as ABC". He has developed an integrated approach to his work, called Mindset Priming, which enables coaches and therapists to work with their clients at a more profound level. Using the Mindset priming approach, coaches are able to access their clients' subconscious aspirations, hopes, beliefs, doubts, and fears… - and by addressing these, put people on the path to greater success and fulfillment.Jeremy’s client, Sylvia Howe, specialises in communication. She has been a journalist, an editor and is working on her second novel.