Today Josh is alongside Lee Kara Friedlander to examine the realm of online courses and communities within the healthcare and fitness industries. They share strategies for creating engaging content, building profitable online programs, and fostering a sense of belonging in digital spaces. The success stories of Amy Porterfield and Adriene Mishler are used as benchmarks for sustainable business growth through community interaction and education.

“The beauty of the community design is that once it's up and running, you've got people engaging, you've got people commenting… You have less you have to do all the time.” – Lee Kara Friedlander

Topics Covered Include

• How online courses and communities can transform healthcare and fitness businesses.
• Why continuous engagement and recurring income are critical for sustainable business models.
• How expert guidance through life changes, such as prenatal and postpartum care, enhances customer service.
• Why a strong online presence and authentic community interaction are essential for profitability.
• How personal touch and expert insights elevate authority and appeal to audiences.
• The importance of SEO, the customer journey, and multiple touchpoints in resonating with your audience.
• Why leveraging professional qualifications can impact lives and lead to a desired lifestyle.
• How crafting a content strategy that stands out in crowded markets can drive success.
• The role of community engagement in fostering growth and simplifying content creation.
• How recognizing and rewarding active community members can build a sense of belonging.
• Why establishing a reliable content creation cadence is necessary for maintaining an active community.
• How defining your target audience, or avatar, focuses your business and community efforts.
• Preloading your community with content to create an inviting atmosphere.
• How involving ideal clients early on can foster active participation and a vibrant community.

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