We have Dan Kleckner joining us once again for this episode of Clinic Gym Radio. Dan is an owner of two gyms in the Seattle area and also offers fitness consulting to personal trainers and fitness studios that are just getting started. He has recently spoken at the Perform Better summit and enjoys interacting with people and learning just as much as he’s teaching.

“I believe if you have the right system and setup in place, for what we’re doing, you should be profitable within 6 months.”– Dan Kleckner

Topics Covered Include

• Why Dan feels strongly about KPIs.
• Dan’s early penchant for organization.
• How to determine which KPIs are most relevant.
• Which KPIs to monitor when you open a new facility.
• The KPIs that actually reflect the business’s forward momentum.
• How to identify leading versus lagging indicators.
• How growth opportunities play into Dan’s business structures.
• Why it’s vital to know your break even revenue for expenses.
• The number of trials you should be converting to memberships.
• The types of trials Dan offers through his gyms.
• Why you need to assign a membership target per month.
• The basic expense categories you should monitor.
• Tracking client retention, and what number to look for.
• What number of trials you can expect to come from direct referrals.
• How often Dan personally checks his KPI’s.
• Why Dan likes to do a lot of lead conversion himself.
• How many leads you can actually expect to turn into trials.
• Which type of leads are considered high quality.
• Who is ultimately responsible for the KPI results.

Trust Driven Care: www.trustdrivencare.com

Contact Dan:

Website: https://www.dankleckner.com/

Facebook: https://www.facebook.com/danklecknerperformancecoach

Instagram: https://www.instagram.com/dkleck12/